Maserati Boomerang

The Maserati Boomerang is a concept car of great unintended consequences. The car was unveiled at the Turin auto show in 1971, but it was not until 1972 at the Geniva auto show that the concept car was finished and was functioning. It took the world by storm. The design was so unique and fresh that it set the tone for auto makers across the globe.

The Maserati Boomerang ‘s body design of the car that made it so iconic and set the a trend that would last through the 70’s.  Giorgetto Giugiaro designed the car using nothing but a ruler. He said after its completion and during and interview that the car was “perhaps the most irrational car Italdesign has ever built,” which is highly interesting considering its impact. The result was a design made up sharp futuristic lines with equally as futuristic rims, glass paneled doors and roof, and a windshield that almost completely covered the drivers head.

The Maserati Boomerang ‘s design inspired the original VW Golf, the BMW M1, Delorean DMC 12, Lotus Esprit, just about every Japanese sports car of the time, and so many others it would be impossible to find and list them all. Before this, not such design was conceptualized. The inside was as equally as amazing. It was simple, yet effective, and very minimalistic. The steering wheel is probably the most interesting part, as it is built to encircle the gauges.


The name of the car held true as the Boomerang swung back into play as it appeared multiple times in 1974 car shows, 1980’s in Germany, 1990 at the Bagtelle Concours, at many auctions covered by the media, and recently during a 2014 Louis Vuitton print add feachering model Freja Beha Erichsen.

There really is not a car, let alone a concept car, that had this kind of effect on the design of other cars in the industry. The concept of the design is so recognizable that anyone with limited knowledge could place any of its designs that it inspired in the appropriate decade; that’s how much of an effect this car had.